There is safety in numbers

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There is safety in numbers according to a report in Decanter.com with clusters of wine-makers being seen as key to a region’s success. Valery Michaux, head of research at Neoma Business School in Reims, has studied the phenomenon and said successful regions have a collective strategy that means the overall quality of wine improves. 

http://www.decanter.com/news/wine-news/587352/cluster-effect-crucial-to-a-wine-region-s-success-say-researchers#2GztPSWC5DMvIRSr.99

Stuart Penrose

Marketing Team

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